{"id":201,"date":"2025-09-24T11:33:55","date_gmt":"2025-09-24T11:33:55","guid":{"rendered":"http:\/\/marketingbeseen.cz\/?p=201"},"modified":"2025-09-24T11:36:04","modified_gmt":"2025-09-24T11:36:04","slug":"co-nas-ceka-na-socialnich-sitich-do-konce-roku","status":"publish","type":"post","link":"https:\/\/marketingbeseen.cz\/en\/marketing\/co-nas-ceka-na-socialnich-sitich-do-konce-roku\/","title":{"rendered":"What to expect on social media before the end of the year"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"http:\/\/marketingbeseen.cz\/wp-content\/uploads\/2025\/09\/Snimek-obrazovky-2025-09-24-v-13.07.55-1024x683.png\" alt=\"\" class=\"wp-image-202\" srcset=\"https:\/\/marketingbeseen.cz\/wp-content\/uploads\/2025\/09\/Snimek-obrazovky-2025-09-24-v-13.07.55-1024x683.png 1024w, https:\/\/marketingbeseen.cz\/wp-content\/uploads\/2025\/09\/Snimek-obrazovky-2025-09-24-v-13.07.55-300x200.png 300w, https:\/\/marketingbeseen.cz\/wp-content\/uploads\/2025\/09\/Snimek-obrazovky-2025-09-24-v-13.07.55-768x512.png 768w, https:\/\/marketingbeseen.cz\/wp-content\/uploads\/2025\/09\/Snimek-obrazovky-2025-09-24-v-13.07.55.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Rok je ji\u017e v druh\u00e9 polovin\u011b, ale pro marketing na soci\u00e1ln\u00edch s\u00edt\u00edch to znamen\u00e1 sp\u00ed\u0161 zrychlen\u00ed ne\u017e zpomalen\u00ed. Od konce z\u00e1\u0159\u00ed a\u017e po samotn\u00fd Silvestr n\u00e1s \u010dek\u00e1 obdob\u00ed, kdy lid\u00e9 tr\u00e1v\u00ed na s\u00edt\u00edch v\u00edc \u010dasu, v\u00edc nakupuj\u00ed a z\u00e1rove\u0148 hledaj\u00ed inspiraci. Pokud chcete vyu\u017e\u00edt posledn\u00ed \u010dtvrtlet\u00ed roku naplno, tady je p\u0159ehled hlavn\u00edch moment\u016f, na kter\u00e9 byste m\u011bli b\u00fdt p\u0159ipraveni.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Halloween \u2013 hrav\u00fd obsah, kter\u00fd zaujme<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Halloween se stal obl\u00edbenou z\u00e1minkou pro tematick\u00e9 kampan\u011b, sout\u011b\u017ee i vizu\u00e1ln\u00ed experimenty. Na soci\u00e1ln\u00edch s\u00edt\u00edch funguje skv\u011ble d\u00edky tomu, \u017ee je spojen\u00fd s n\u00e1paditou estetikou (d\u00fdn\u011b, kost\u00fdmy, stra\u0161idla, \u010dern\u00e1 a oran\u017eov\u00e1 barva).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udc49&nbsp;<strong>Jak ho vyu\u017e\u00edt v marketingu:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tematick\u00e9 bal\u00ed\u010dky nebo limitovan\u00e9 edice<\/strong>\u00a0\u2013 nab\u00eddn\u011bte produkt s \u201ehalloweensk\u00fdm twistem\u201c (speci\u00e1ln\u00ed balen\u00ed, sleva 13 %, edice jen na t\u00fdden).<\/li>\n\n\n\n<li><strong>Sout\u011b\u017e o nejlep\u0161\u00ed kost\u00fdm\/fotku<\/strong>\u00a0\u2013 fanou\u0161ci r\u00e1di sd\u00edl\u00ed fotky sv\u00fdch masek, d\u00fdn\u00ed nebo v\u00fdzdoby. M\u016f\u017eete propojit se zna\u010dkou (nap\u0159. &#8222;zapoj do kost\u00fdmu n\u00e1\u0161 produkt&#8220;).<\/li>\n\n\n\n<li><strong>Make-up \/ DIY tipy<\/strong>\u00a0\u2013 ide\u00e1ln\u00ed pro zna\u010dky z oblasti beauty, retailu nebo hobby segmentu.<\/li>\n\n\n\n<li><strong>Reels a Stories s p\u0159ekvapen\u00edm<\/strong>\u00a0\u2013 vyu\u017eijte trend jump scare vide\u00ed, nebo naopak \u201ebefore\/after\u201c prom\u011bny.<\/li>\n\n\n\n<li><strong>Z\u00e1bavn\u00e1 grafika\/meme<\/strong>\u00a0\u2013 ne v\u0161echny zna\u010dky mus\u00ed prod\u00e1vat stra\u0161ideln\u00e9 zbo\u017e\u00ed. N\u011bkdy sta\u010d\u00ed odleh\u010den\u00fd vizu\u00e1l, kter\u00fd uk\u00e1\u017ee, \u017ee sledujete trendy.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Black Friday a Cyber Monday <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nejv\u011bt\u0161\u00ed n\u00e1kupn\u00ed sv\u00e1tek roku. Lid\u00e9 o\u010dek\u00e1vaj\u00ed slevy, limitovan\u00e9 nab\u00eddky a rychl\u00e9 akce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tento rok p\u0159ipad\u00e1 Black Friday na 28. 11. 2025, ov\u0161em akce \u010dasto b\u011b\u017e\u00ed t\u00fdden i 14 dn\u00ed.&nbsp;<br>\ud83d\udc49&nbsp;<strong>Tipy:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>P\u0159ipravte teasingovou kampa\u0148 s odpo\u010d\u00edt\u00e1v\u00e1n\u00edm.<\/li>\n\n\n\n<li>Zva\u017ete exkluzivn\u00ed nab\u00eddky jen pro fanou\u0161ky na soci\u00e1ln\u00edch s\u00edt\u00edch.<\/li>\n\n\n\n<li>Nezapome\u0148te si v\u0161e p\u0159ipravit v p\u0159edstihu.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Mikul\u00e1\u0161 a p\u0159edv\u00e1no\u010dn\u00ed \u010das <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Men\u0161\u00ed, ale hrav\u00e1 p\u0159\u00edle\u017eitost, jak se p\u0159ipomenout. Ide\u00e1ln\u00ed pro brand awareness a kreativn\u00ed obsah.<br>\ud83d\udc49&nbsp;<strong>Tipy:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ud\u011blejte mikul\u00e1\u0161skou sout\u011b\u017e nebo \u201ebal\u00ed\u010dek pro hodn\u00e9\/nezbedn\u00e9 z\u00e1kazn\u00edky\u201c.<\/li>\n\n\n\n<li>Vyu\u017eijte Reels a Stories \u2013 kr\u00e1tk\u00fd, vtipn\u00fd form\u00e1t funguje skv\u011ble.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">V\u00e1noce<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Zlat\u00fd h\u0159eb roku. Emoce, d\u00e1rky, rodina, pohoda \u2013 a taky spousta nakupov\u00e1n\u00ed.<br>\ud83d\udc49&nbsp;<strong>Tipy:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zd\u016frazn\u011bte benefity (doprava zdarma, garance doru\u010den\u00ed do V\u00e1noc).<\/li>\n\n\n\n<li>Vytv\u00e1\u0159ejte obsah s p\u0159\u00edb\u011bhem \u2013 inspirace na d\u00e1rky, v\u00e1no\u010dn\u00ed bal\u00ed\u010dky, za sc\u00e9nou z p\u0159\u00edprav.<\/li>\n\n\n\n<li>Hod\u00ed se i user-generated content \u2013 fanou\u0161ci r\u00e1di sd\u00edlej\u00ed svou v\u00e1no\u010dn\u00ed n\u00e1ladu.<\/li>\n\n\n\n<li><strong>Adventn\u00ed sout\u011b\u017ee<\/strong>\u00a0\u2013 s\u00e9rie sout\u011b\u017e\u00ed v prosinci, kter\u00e1 udr\u017e\u00ed pozornost fanou\u0161k\u016f a\u017e do V\u00e1noc.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"674\" src=\"http:\/\/marketingbeseen.cz\/wp-content\/uploads\/2025\/09\/Snimek-obrazovky-2025-09-24-v-13.07.31-1024x674.png\" alt=\"\" class=\"wp-image-203\" srcset=\"https:\/\/marketingbeseen.cz\/wp-content\/uploads\/2025\/09\/Snimek-obrazovky-2025-09-24-v-13.07.31-1024x674.png 1024w, https:\/\/marketingbeseen.cz\/wp-content\/uploads\/2025\/09\/Snimek-obrazovky-2025-09-24-v-13.07.31-300x198.png 300w, https:\/\/marketingbeseen.cz\/wp-content\/uploads\/2025\/09\/Snimek-obrazovky-2025-09-24-v-13.07.31-768x506.png 768w, https:\/\/marketingbeseen.cz\/wp-content\/uploads\/2025\/09\/Snimek-obrazovky-2025-09-24-v-13.07.31.png 1288w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"> Posledn\u00ed \u010dtvrtlet\u00ed roku je v marketingu na soci\u00e1ln\u00edch s\u00edt\u00edch nejintenzivn\u011bj\u0161\u00ed. Pokud se dob\u0159e p\u0159iprav\u00edte, m\u016f\u017eete z\u00edskat nejen vy\u0161\u0161\u00ed prodeje, ale i siln\u011bj\u0161\u00ed vztah se z\u00e1kazn\u00edky. Kl\u00ed\u010dem je kombinace\u00a0<strong>prodejn\u00edch kampan\u00ed<\/strong>\u00a0(Black Friday, V\u00e1noce) a\u00a0<strong>emo\u010dn\u00edho obsahu<\/strong>\u00a0(pod\u011bkov\u00e1n\u00ed, p\u0159\u00edb\u011bhy, zapojen\u00ed komunity).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div class=\"frm_forms  with_frm_style frm_style_formidable-style\" id=\"frm_form_2_container\" data-token=\"d1c2f907f762cedd9d8458b8bfc788f9\">\n<form enctype=\"multipart\/form-data\" method=\"post\" class=\"frm-show-form \" id=\"form_contact-us\" data-token=\"d1c2f907f762cedd9d8458b8bfc788f9\">\n<div class=\"frm_form_fields \">\n<fieldset>\n<legend class=\"frm_screen_reader\">Contact Us<\/legend>\r\n\r\n<div class=\"frm_fields_container\">\n<input type=\"hidden\" name=\"frm_action\" value=\"create\" \/>\n<input type=\"hidden\" name=\"form_id\" value=\"2\" \/>\n<input type=\"hidden\" name=\"frm_hide_fields_2\" id=\"frm_hide_fields_2\" value=\"\" \/>\n<input type=\"hidden\" name=\"form_key\" value=\"contact-us\" \/>\n<input type=\"hidden\" name=\"item_meta[0]\" value=\"\" \/>\n<input type=\"hidden\" id=\"frm_submit_entry_2\" name=\"frm_submit_entry_2\" value=\"79bc5f461f\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/en\/wp-json\/wp\/v2\/posts\/201\" \/><div id=\"frm_field_6_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm12 frm_first\">\r\n    <label for=\"field_qh4icy2\" class=\"frm_primary_label\">Name\r\n        <span class=\"frm_required\">*<\/span>\r\n    <\/label>\r\n    <input type=\"text\" id=\"field_qh4icy2\" name=\"item_meta[6]\" value=\"\"  data-reqmsg=\"Name cannot be blank.\" aria-required=\"true\" data-invmsg=\"Name is invalid\" aria-invalid=\"false\"   aria-describedby=\"frm_desc_field_qh4icy2\"\/>\r\n    <div class=\"frm_description\" id=\"frm_desc_field_qh4icy2\">First<\/div>\r\n    \r\n<\/div>\n<div id=\"frm_field_8_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm_full\">\r\n    <label for=\"field_29yf4d2\" class=\"frm_primary_label\">Email\r\n        <span class=\"frm_required\">*<\/span>\r\n    <\/label>\r\n    <input type=\"email\" id=\"field_29yf4d2\" name=\"item_meta[8]\" value=\"\"  data-reqmsg=\"Email cannot be blank.\" aria-required=\"true\" data-invmsg=\"Please enter a valid email address\" aria-invalid=\"false\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_10_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm_full\">\r\n    <label for=\"field_9jv0r12\" class=\"frm_primary_label\">Message\r\n        <span class=\"frm_required\">*<\/span>\r\n    <\/label>\r\n    <textarea name=\"item_meta[10]\" id=\"field_9jv0r12\" rows=\"5\"  data-reqmsg=\"Message cannot be blank.\" aria-required=\"true\" data-invmsg=\"Message is invalid\" aria-invalid=\"false\"  ><\/textarea>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_12_container\" class=\"frm_form_field form-field  frm_top_container\">\n\t<label for=\"field_jn7bx\" id=\"field_jn7bx_label\" class=\"frm_primary_label\">Phone\n\t\t<span class=\"frm_required\" aria-hidden=\"true\"><\/span>\n\t<\/label>\n\t<input type=\"tel\" id=\"field_jn7bx\" name=\"item_meta[12]\" value=\"\"  data-invmsg=\"Phone is invalid\" aria-invalid=\"false\" pattern=\"((\\+\\d{1,3}(-|.| )?\\(?\\d\\)?(-| |.)?\\d{1,5})|(\\(?\\d{2,6}\\)?))(-|.| )?(\\d{3,4})(-|.| )?(\\d{4})(( x| ext)\\d{1,5}){0,1}$\"  \/>\n\t\n\t\n<\/div>\n<div id=\"frm_field_11_container\" class=\"frm_form_field form-field \">\n\t<div class=\"frm_submit\">\r\n\r\n<button class=\"frm_button_submit has-text-color has-background\" type=\"submit\" >Submit<\/button>\r\n\r\n<\/div>\n<\/div>\n\t<input type=\"hidden\" name=\"item_key\" value=\"\" \/>\n\t\t\t<div id=\"frm_field_14_container\">\n\t\t\t<label for=\"field_ldmmo\" >\n\t\t\t\tIf you are human, leave this field blank.\t\t\t<\/label>\n\t\t\t<input  id=\"field_ldmmo\" type=\"text\" class=\"frm_form_field form-field frm_verify\" name=\"item_meta[14]\" value=\"\"  \/>\n\t\t<\/div>\n\t\t<input name=\"frm_state\" type=\"hidden\" value=\"4yCcdAjE+BUTsVa7rIt7ud4AiFWD4Ii\/k57iT3nmSHQ=\" \/><\/div>\n<\/fieldset>\n<\/div>\n\n<\/form>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Rok je ji\u017e v druh\u00e9 polovin\u011b, ale pro marketing na soci\u00e1ln\u00edch s\u00edt\u00edch to znamen\u00e1 sp\u00ed\u0161 zrychlen\u00ed ne\u017e zpomalen\u00ed. Od konce z\u00e1\u0159\u00ed a\u017e po samotn\u00fd Silvestr n\u00e1s \u010dek\u00e1 obdob\u00ed, kdy lid\u00e9 tr\u00e1v\u00ed na s\u00edt\u00edch v\u00edc \u010dasu, v\u00edc nakupuj\u00ed a z\u00e1rove\u0148 hledaj\u00ed inspiraci. Pokud chcete vyu\u017e\u00edt posledn\u00ed \u010dtvrtlet\u00ed roku naplno, tady je p\u0159ehled hlavn\u00edch moment\u016f, na kter\u00e9&hellip; <a class=\"more-link\" href=\"https:\/\/marketingbeseen.cz\/en\/marketing\/co-nas-ceka-na-socialnich-sitich-do-konce-roku\/\">Continue reading <span class=\"screen-reader-text\">What to expect on social media before the end of the year<\/span><\/a><\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-201","post","type-post","status-publish","format-standard","hentry","category-marketing","entry"],"_links":{"self":[{"href":"https:\/\/marketingbeseen.cz\/en\/wp-json\/wp\/v2\/posts\/201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingbeseen.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingbeseen.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingbeseen.cz\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingbeseen.cz\/en\/wp-json\/wp\/v2\/comments?post=201"}],"version-history":[{"count":1,"href":"https:\/\/marketingbeseen.cz\/en\/wp-json\/wp\/v2\/posts\/201\/revisions"}],"predecessor-version":[{"id":204,"href":"https:\/\/marketingbeseen.cz\/en\/wp-json\/wp\/v2\/posts\/201\/revisions\/204"}],"wp:attachment":[{"href":"https:\/\/marketingbeseen.cz\/en\/wp-json\/wp\/v2\/media?parent=201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingbeseen.cz\/en\/wp-json\/wp\/v2\/categories?post=201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingbeseen.cz\/en\/wp-json\/wp\/v2\/tags?post=201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}